scc-design:

1. The purpose of the ad is to increase awareness of women’s rights issues globally and to present to a western and potentially more empowered group that there are women all around the world that are in cultural places of oppression.
2. The intended audience is a tech-savvy, western, empowered group.
3. The advertisement is primarily image based. The text in the image is used to communicate the message through a familiar means: ie the Google search.
4. The visual and textual content are used to communicate the message by having an image of a culturally diverse woman with her mouth covered with statements that wouldn’t be ok in mainstream western culture but that are actually a part of the web community and true in many cultural settings around the world. These were actual google searches that sparked this campaign. The message is that gender discrimination is not dead (as many westerners would choose to believe) but is alive in western culture and around the world. 
5. This ad uses Intellect, Identification, Sensation, and Emotion.
7. What works in this advertisement is the composition of the imagery. The portrait and the placement of the search box as well as the content of the search is perfectly coordinated to deliver the message “women need to be seen as equal.” I think everything is working in this ad but the only thing that could be improved upon is a call to action - what can someone do in the pursuit of the message? However, I don’t know that the ad is intending for a specific call to action and therefore that may not be required.

scc-design:

1. The purpose of the ad is to increase awareness of women’s rights issues globally and to present to a western and potentially more empowered group that there are women all around the world that are in cultural places of oppression.

2. The intended audience is a tech-savvy, western, empowered group.

3. The advertisement is primarily image based. The text in the image is used to communicate the message through a familiar means: ie the Google search.

4. The visual and textual content are used to communicate the message by having an image of a culturally diverse woman with her mouth covered with statements that wouldn’t be ok in mainstream western culture but that are actually a part of the web community and true in many cultural settings around the world. These were actual google searches that sparked this campaign. The message is that gender discrimination is not dead (as many westerners would choose to believe) but is alive in western culture and around the world. 

5. This ad uses Intellect, Identification, Sensation, and Emotion.

7. What works in this advertisement is the composition of the imagery. The portrait and the placement of the search box as well as the content of the search is perfectly coordinated to deliver the message “women need to be seen as equal.” I think everything is working in this ad but the only thing that could be improved upon is a call to action - what can someone do in the pursuit of the message? However, I don’t know that the ad is intending for a specific call to action and therefore that may not be required.

Reblogged from SCC Design
By Galyn Bunnell

1. The purpose of the ad is to promote Nat Geo’s Dog Whisperer series. 
2. The intended audience would be dog-lovers or people who are drawn in by the canine imagery.
3. The ad looks like a print ad. Image-focused with minimal text. Use of the recognizable logo is used to promote the series as well.
4. The visual and textual content of the add are working together to tell a story aside from just “watch this show.” The ad is personifying the dog’s situation and using that to relate to people that may watch the show. Not to say that they are only marketing to people in situations such as that presented in the imagery but that dogs have personalities just like people do and it will be interesting and fun to watch.
5. This ad uses Intellect to communicate to the audience. 
6. The cultural values in the ad are that animals interesting and a show about them would be interesting to watch.
7. What works: This ad draws you in. The imagery is humorous and makes you think for a moment. What doesn’t work: While this is funny it doesn’t necessarily give you any reason to watch the show being advertised. If the intention of the ad to get gain a bit of buzz and name recognition then I think it does that job. But it doesn’t draw you into actually buying into the advertised product.

By Galyn Bunnell

1. The purpose of the ad is to promote Nat Geo’s Dog Whisperer series. 

2. The intended audience would be dog-lovers or people who are drawn in by the canine imagery.

3. The ad looks like a print ad. Image-focused with minimal text. Use of the recognizable logo is used to promote the series as well.

4. The visual and textual content of the add are working together to tell a story aside from just “watch this show.” The ad is personifying the dog’s situation and using that to relate to people that may watch the show. Not to say that they are only marketing to people in situations such as that presented in the imagery but that dogs have personalities just like people do and it will be interesting and fun to watch.

5. This ad uses Intellect to communicate to the audience. 

6. The cultural values in the ad are that animals interesting and a show about them would be interesting to watch.

7. What works: This ad draws you in. The imagery is humorous and makes you think for a moment. What doesn’t work: While this is funny it doesn’t necessarily give you any reason to watch the show being advertised. If the intention of the ad to get gain a bit of buzz and name recognition then I think it does that job. But it doesn’t draw you into actually buying into the advertised product.

Reblogged from SCC Design
By Galyn Bunnell

1. The purpose of the ad is to increase awareness of women’s rights issues globally and to present to a western and potentially more empowered group that there are women all around the world that are in cultural places of oppression.
2. The intended audience is a tech-savvy, western, empowered group.
3. The advertisement is primarily image based. The text in the image is used to communicate the message through a familiar means: ie the Google search.
4. The visual and textual content are used to communicate the message by having an image of a culturally diverse woman with her mouth covered with statements that wouldn’t be ok in mainstream western culture but that are actually a part of the web community and true in many cultural settings around the world. These were actual google searches that sparked this campaign. The message is that gender discrimination is not dead (as many westerners would choose to believe) but is alive in western culture and around the world. 
5. This ad uses Intellect, Identification, Sensation, and Emotion.
7. What works in this advertisement is the composition of the imagery. The portrait and the placement of the search box as well as the content of the search is perfectly coordinated to deliver the message “women need to be seen as equal.” I think everything is working in this ad but the only thing that could be improved upon is a call to action - what can someone do in the pursuit of the message? However, I don’t know that the ad is intending for a specific call to action and therefore that may not be required.

By Galyn Bunnell

1. The purpose of the ad is to increase awareness of women’s rights issues globally and to present to a western and potentially more empowered group that there are women all around the world that are in cultural places of oppression.

2. The intended audience is a tech-savvy, western, empowered group.

3. The advertisement is primarily image based. The text in the image is used to communicate the message through a familiar means: ie the Google search.

4. The visual and textual content are used to communicate the message by having an image of a culturally diverse woman with her mouth covered with statements that wouldn’t be ok in mainstream western culture but that are actually a part of the web community and true in many cultural settings around the world. These were actual google searches that sparked this campaign. The message is that gender discrimination is not dead (as many westerners would choose to believe) but is alive in western culture and around the world. 

5. This ad uses Intellect, Identification, Sensation, and Emotion.

7. What works in this advertisement is the composition of the imagery. The portrait and the placement of the search box as well as the content of the search is perfectly coordinated to deliver the message “women need to be seen as equal.” I think everything is working in this ad but the only thing that could be improved upon is a call to action - what can someone do in the pursuit of the message? However, I don’t know that the ad is intending for a specific call to action and therefore that may not be required.

Reblogged from SCC Design
It’s happening! First solo print job! #armie2014

It’s happening! First solo print job! #armie2014

Tags: armie2014
Life continues to be a struggle here on the island. #meghacamp2014 #nofilter

Life continues to be a struggle here on the island. #meghacamp2014 #nofilter

This is how I spend my evenings. And thanks to both Mr. Currys it’s a decent showing #holdmothafucka #meghacamp2014

This is how I spend my evenings. And thanks to both Mr. Currys it’s a decent showing #holdmothafucka #meghacamp2014

Not a bad office today. #meghacamp2014 #fremontcanpaign

Not a bad office today. #meghacamp2014 #fremontcanpaign

All cleaned and race-ready. I wish I could say the same about myself! #seafairtri2014

All cleaned and race-ready. I wish I could say the same about myself! #seafairtri2014

There’s something about drinking a tea called “loving cup” that just makes today good. #teatime

There’s something about drinking a tea called “loving cup” that just makes today good. #teatime

Tags: teatime
The hard life. #seattlesummer #nwisbest #riverfloat

The hard life. #seattlesummer #nwisbest #riverfloat